So we looked at our collection and decided there were some colour stories we wanted to extend and listening to customers we heard you would like some softer shades and tones but which still had the fresh, modern feel we see as the signature of a P&J print.
Apricots and peach, rev up to coral and then interplay with soft olives, moss, driftwood and lilacs to offer a completely new palette over a series of our signature prints. We went back to the 80’s for this, raiding our memories of the lavish country house aesthetic that dominated English and American interiors channelling John Fowler swags’n’tails heritage style in maximalist array. This is a warm scheme, soft and pretty, honeyed even...drawing on layers of colour to flatter all interiors and climates, warming the greyest days, fresh under warm summer light.
we named this after the soft blues Josiah Wedgewood made famous in the 18th century when the rediscovery of ancient ruins in Pompeii and Heraculaneum fostered a neo-classical revival and earthen hues of umber and terraccotta were on trend. This sofa with lots of cushion shows how easily all the new tones in this palette layer together and integrate with existing patterns like floral chintz.
We have looked at how well this palette works with lots of our existing prints and there are so many ways to take these new colours, from the day blues of Coromandel flower and Leopard to the warm reds of Crimson Baked Apple or the multi coloured layered florals in Chintz.
Finally, drum roll for Electric Emerald … we have extended this core palette and kept the soft rose as a pretty accent in key prints. We felt this was a strong signature story for us and played around to see what else felt right in the mix…spot the newbies below? We have added a Greek Key and Creeping Trellis in these Emerald Rose Blue options.
Just add leopard?
So you see we have come back full circle to Coral Moss where it all began for SS2019 and that’s what a collection is all about, ideas, colours and scales that hold hands and work together. Happy scheming.